We are an agency that embraces technology. Then bends it to our will with strategic and media know-how. And, drawing on our creative culture, shines it up, turns it upside down and shows you something different–like this– for clients like these. But it's not easy, it's an approach we've crafted over the years, working with companies like these to make some sense of the changes in the world around us.

Our site is currently (constantly) in development. If you want to know more, contact us. If you want to get a sense of what happens at the office day-to-day, follow the one thing that sees and hears it all.

We don't all run. Thankfully, we fake it pretty well as the Digital Agency of Record for New Balance. From the dark horse winner of an open review for interactive work to trusted partner, our relationship has grown to include all digital creative and media buying for the athletic brand. It's a lot of work–but a great excuse for not having time to run.

Working with Marshalls and T.J. Maxx we set the bar high right out of the gate with the company's highest-ever response rate to a digital effort. Since then, we've topped that number and raised that bar again and again. Leading to more projects and the question; just how many ways can you say high quality at a low price?

Two questions: How do you engage kids online to enhance in-store toy sales? How do you get a room full of developers engaged in a project aimed at 3-7 year olds? Same answer–the immersive, console-quality world of Motor Island where kids take on missions to virtually trick out their real-world toy cars and trucks.

Smaller. A little less polished. A little more honest. Full of unrealized potential. We're not sure if that's what we saw in our first client, Jay Peak, or they saw in us. Either way, it worked out with increased skier visits year over year and the best season in history (08/09) when other mountains were praying to be flat.

As organic became mainstream, local became the new organic. We helped Organic Cow solidify that position in the consumer with a new positioning, strategic media use and events that made Organic Cow a part of the local community. All on a community-theater sized budget.

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Startups Aim to Bring Personalization Back in Style

For startups that had a tie-in to mobile, it was clear that the iPhone was the platform of choice today. Vegas magicians Penn & Teller developed an iPhone application, which is currently available in the iTunes Store for $1.99, that?s a magic card trick you can play with your friends. It fools your friends into thinking you actually know Penn & Teller by sending texts to your phone from one of the two magicians who guess what playing card your friend has in mind. The app is a clever idea, but something users could tire of quickly after trying it on their friends a few times.

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TechnologyApplication Development
Systems Integration
Content Management
E-Commerce
Information Architecture

Strategy

Communications Planning

Consumer Research & Insights (Qualitative & Quantitative)

Brand Stewardship (Discovery & Positioning)

Media

Strategy

Planning & Buying (Integration across all traditional and non-traditional channels)

Execution (Management, Tracking, Optimization)

Creativity

Advertising (TV, Print, Outdoor, Radio, Digital, Events, Guerilla)

Design (Collateral, PoP, Trade, Corporate / Product ID)

Digital (Website, Email, Viral, Gaming, Applications, Mobile)

Branded Content

ClientsBoston Children's Museum
ESPN
Jay Peak Resort
New Balance
Staples
TJX Companies

Previous Clients

Audi
The Climate Project
Disney
DuFFs
Eons
ESPN
Fischer Skis

Kaspersky Lab
The Organic Cow
PUMA
Toy State
Tufts University
Walden Media
WorldWinner

Contact
300 Western Ave. FL3
Boston, MA 02134
tel - 617.782.1511
fax - 617.782.1611
info@almightyboston.com

PeopleJoe Polevy - Creative Director / Partner
Ian Fitzpatrick - Multimedia Director / Partner
Christopher Smith - Creative Director / Partner
RJ Evans - Design Director / Partner
Matthew Charde - Managing Director
Erik Pelletier - VP, Account Director
Analesa Shea Smith - Media Director
Jason McCurry - Associate Creative Director, Copy
Paul Larrow - Senior Art Director / Studio Director
Chad Portas - Associate Creative Director, Design
Matt Ledoux - Associate Creative Director, Copy
Emily Daniel - Account Director
Rachel Jackson - Senior Media Planner
Jeff Wilder - Technology Manager
Liz Dorrance - Senior Account Exec
Vanessa Decollibus - Account Executive
Ruthie Baer - Associate Producer
Matt Lohmann - Senior Flash Designer
Joshua Bean - Junior Designer
James Cho - Senior Designer
Tito